Sahar Al Majzoub is a strategic planning and performance expert specializing in impact measurement, return on investment, and long-term public value of large-scale government and infrastructure initiatives. Her work focuses on governance, performance frameworks, and data-driven decision support, with particular interest in road pricing and congestion charging as policy and demand-management tools. She brings a strategic, outcome-oriented perspective on how pricing mechanisms can deliver sustained mobility, economic, and societal benefits.